The top 5 packaged drinking water companies in India account for more than half of the market share of the drinking water industry in India. The packaged drinking water companies in India have seen significant growth in demand in the last 5 years due to the high demand for drinking water and growing awareness about the harmful effects of waterborne diseases across the country. The development of the drinking water companies in India is also driven by strict regulations on drinking water, strict disposable income, and improvement of transportation infrastructure in the country. The best-packaged drinking water companies in India are focusing on their marketing strategies to increase sales and attractive packaging. In addition, the top 5 packaged drinking water companies in India are attracting their customers by showing creating brand awareness through celebrities in their advertisements.
With the increasing awareness among people of a safe and healthy lifestyle in the modern era. Mineral water is considered a necessity, not a luxury. It is now fair to say that the average Indian consumer today does not depend on tap water for sanitation, and in fact does not consider it safe to use.
Based on my observations, especially in India, some people who cannot afford an expensive water filtration machine consume boiled water. In contrast, others use a water filtration machine or buy bottled mineral water. Thus, we can see that mineral water is probably one of the basic requirements in the modern world.
It would also be quite impressive to know that most customers are now consuming mineral water because it is safe, and companies are more likely to make a big profit.
Thus, companies involved in the production of mineral water have shown rapid growth in recent years. Now, in restaurants, we usually opt for packaged drinking water rather than tap water. Therefore, it is absolutely clear that the demand for mineral water is increasing day by day throughout the country.
A decade ago, there are only a few big companies that had dominated the market, but today we have more players who are doing everything to compete. Competition is the only reason that helped the industry to work on various innovations.
Today the companies supply mineral water in various forms including different sizes packaged with capacities of 1, 2, 5, and 20 liters. Therefore, we are here with the top 5 packaged drinking water companies in India, which earn not only significant profits but also the trust and affection of our customers over the years.
However, it is often noted that some local businesses provide low-quality mineral water and are trying to replicate some of the best brands. So, we recommend you to stay cautious when purchasing bottled mineral water. Always check the seal on top, if it is broken then don’t buy it or complain to the seller. Across the country, there have been several alleged cases in which misleading elements are known to make a profit by not selling mineral water at all. All these actions are punishable offenses, and the company/person committing this crime will be get punished for this crime. So, without wasting much time, let’s get down to the list.
The List of Top 5 Packaged Drinking Water Companies in India
The list of Top 5 packaged drinking water companies in India is not a short one. There are so many companies in this country that produce and deliver drinking water, that it is mind boggling. If you are to make a list of the Top 5, one must include the company by which we were born, which was in 1827. The reason for its popularity is the presence of minerals and clean taste. It is also a favorite among the people of the South.
Bisleri is running in the number 1 position on the list of the top 5 packaged drinking water companies in India. It is the king in this business. Bisleri has been ruling in these industries for several decades. However, when it comes to buying a package of drinking water, then the first thing that comes to mind is Bisleri. It is clear that Bisleri is still the undisputed king of the bottled mineral water category and stands on top of all the competitors in the market.
Before 2006, Bisleri had a blue brand colour logo, but after that, they changed their logo colour to green. It was also seen that when Bisleri changed its logo, most other drinking water companies even changed their logos and added a green logo to their bottled water.
Bisleri company is founded by Italian entrepreneur signatory Felice Bisleri. In 1969, when the mass consumer goods giant Parle acquired the brand and became the owner of Bisleri throughout the country. Bisleri offers packaged drinking water in various bottle sizes ranging from 250 ml to 25 litres cans, and last year Bisleri launched a 300 ml Rockstar bottle. The prices of Bisleri bottles are also genuine and easily affordable to an average person.
A Short Info On Bisleri Parent Company
Bisleri is one of the famous brands of mineral water and was first introduced in Bombay. First, it was sold in two types of glass bottles, i.e. carbonated and non-carbonated. In 1965, The company was founded by Mr Felice Bisleri, who first brought up the idea of selling bottled water in India. But in 1969, Parle acquired Bisleri (India) Ltd. And began filling mineral water in glass bottles under the Bisleri trademark. Parle later changed the method of glass packaging and sell mineral water in disposable PVC bottles.
Mr Ramesh J. is the Chairman and Chief Executive Officer of Bisleri Limited. Chauhan began expanding Bisleri’s business significantly in 1969, and over 10 years, the company grew by more than 20 times, with an average growth rate of about 40% in the period. Now, Bisleri is a trendy brand that falls on the list of best selling packaged drinking water in India.
There is always a competitor, and Kinley is one of them. Kinley company is acquired by the Coca-Cola company. They provide packaged drinking water and gives a tough competition to Bisleri and others in this list. Over the past decades, Kinley has grown many times and expanded its reach across India. It always stands shoulder to shoulder with Aquafina when there is a competition between the two brands.
If we go through the technical processes, then it can come as a surprise to learn that water goes through a rigorous and intensive cleaning process before bottling. It includes a 10 step process ranging from sand filtration, disinfection, Activated carbon, 10 microns polishing filtration, reverse osmosis, 5-micron filtration, UV treatment, 1-micron filtration, mineral dosage, and ozone filtration.
Even if you look closely at a batch of packaged bottles, every 100 milliliters of Kinley mineral water contains 3 milligrams of sodium and 0.1 milligrams of magnesium. Like all brands, Kinley Bottled Mineral Water comes in 20- to 25-litre bottles, as well as full-size bottles.
Aquafina is also a very famous packaged drinking water company that is acquired by PepsiCo. By the way, the rivalry is not between Kinley and Aquafina, but between Coca-Cola and PepsiCo. They both are extreme rivals of each other for many years. Talking about the Aquafina journey, then the brand has made a good start by absorbing most of the Bisleri drinking water.
It is one of the brands that is acquiring shares in parent company Bisleri. Based on the data available online, the water is filtered through a 5 step filtration process before being packaged in the bottles and ready for sale nationwide.
In terms of market reach, the brand is widely available across India and also has a robust online presence.
Bailey is another one of the top best-packaged water bottle companies in India. This brand is available across India and is a part of the Bisleri-owned company Parle Agro Group. Yes, Bailey is also a stable brand of Parle Agro Group. Bailey brand was launched in 1993 when packaged drinking water was considered a luxury item in India.
It is available in different sizes of the bottles such as 200ml, 500ml, 1-litre, 2-litre, 5-litre, 20-litre, and 25-litre in India. It is most prevalent in south India and has built a great audience there.
Himalayan Natural Mineral Water
We are currently talking about some of the most successful brands working in joint ventures between two companies. Tata Global Beverages and PepsiCo: Form a communal venture house between NorishCo. Himalayan mineral water is a well-known brand of drinking water throughout the country.
However, most catering companies and premium businesses prefer this brand. According to the company, the water in the bottle comes directly from the Shivalik Range in the Himalayas. The quality of water is natural and has been naturally filtered through the mountains for over 20 years until it reaches an aquifer that is attached below 400 feet underground.
The company has also received the international certification of the Institut de Fresenius of Germany and has given it the highest rating among water companies. NSF International has also certified the quality of its products. US FDA has tested the quality, and the brand has also been approved by the FDA. Water is available in different sizes of bottles, i.e. 300 ml, 1 litre, and 2-litre. But the most surprising thing about it is the price. The 1-litre water bottle costs you Rs 60. You should think twice before buying another bottle. It is quite apparent; an average person prefers to buy a different brand rather than paying rs 60 for it.
At The End
The expansion of the mineral water industry in India is projected to be at a CAGR of over 20% over the next five years due to disposable income, increased travel, and increased tourist arrivals. Countries and lifestyles change throughout the region. Furthermore, the list of the top 5 packaged drinking water companies in India expected to invest heavily in expanding their production capacity and distribution channels. The top 5 packaged drinking water companies in India are in competition with each other due to strong product innovation and effective promotion. Over the next five years, the best-packaged drinking water companies in India are expected to try to consolidate their position in the market with the best quality mineral water in India and at the most moderate price as compared to their competitors